Barilla Vero Gusto
To launch Barilla’s new line of premium pasta sauces, we planned and designed an event for media and influencers that brought Vero Gusto’s artfully balanced ingredients to life through art installations that inspire all five senses.
BLIND TASTING EVENT
We partnered with sensory expert Dr. Hoby Wedler to guide guests through a blind tasting. During this sensory deprivation experience, guests isolated the aromatic flavors in Vero Gusto and learned more about what makes the sauces’ ingredients so special.
ARTFULLY BALANCED ARTWORK
We commissioned ceramic artists and one-of-a-kind sculptures to immerse guests in Vero Gusto’s ingredients—and brought them to life through accompanying artwork descriptions.
COCKTAILS & HORS D’OEUVRES
Designed cocktail menu, napkins and an instagrammable drink bar
Agency: Edelman