Snack Pack Dragon Treasure
Enter our enchanted land of make-believe, where the thrill of facing dragons & lost treasure lasts long after you’ve finished your dragon treasure Snack Pack pudding.
SOCIAL TEASER POST
Using a combination of images from the storybook shoot and digital illustrations, we teased out the new pudding flavor with an animated post.
CUSTOM DRAGON TREASURE STORYBOOK
We wrote, photographed and designed a storybook for Dragon Treasure pudding to send to media and influencers starring Dash and Dream, original print-a-pal characters.








PRINT-A-PALS DESIGN & WEBSITE UPDATES
Updates to the website with the new Print-a-Pal characters, Dash and Dream.
Snack Pack Unicorn Magic
With a sprinkle of sunshine, a dash of star dust, and a pinch of magic, Unicorn Magic Snack Pack can turn any day into an enchanted wonderland.
MEDIA & INFLUENCER MAILERS
Creating a magical experience in a box, we sent out iridescent boxes filled with a rainbow spoon, custom enamel unicorn pin and Unicorn Magic pudding.





SOCIAL TEASER POSTS
Concepted social posts to promote the new Unicorn Magic pudding flavor, with an animated story of friendship and a how-to for Unique the Unicorn, an original print-a-pals character.
PRINT-A-PALS DESIGN & WEBSITE UPDATES
Updates to the website with the new Print-a-Pal character, Unique the Unicorn.
Agency: Edelman