Coors Light x Lainey Wilson
Lainey Wilson may say she’s made Country “Cool” Again, but here in the Rocky Mountains, we’d argue she’s made it “Chill.” The epitome of choosing the chill mentality in whatever she does- Lainey is the personification of Coors Light. For an artist on a hot streak, Lainey sure knows how to be refreshing, which we captured for social content. To bring the Coors Light x Lainey Wilson partnership to life for our music program, we leaned into a look and feel that’s crisp, refreshing, and chill for paid and organic social.
STILLS
REELS
Agency: Volt, A Molson Coors Studio