kaukauna rosé white cheddar
Keep the summer vibes going with brand-new white cheddar rosé cheeseballs from Kaukauna. This newest flavor is infused with rosé for a fun twist to your charcuterie board, perfect for sweater weather celebrations. So raise a glass, spread some cheese and give the season a new spin cause what’s the best wine and cheese pairing? Wine IN cheese!
STILLS
PAID SOCIAL CAMPAIGN
CONTROLLED INFLUENCER CAMPAIGN
Partnered with 3 micro-influencers, @windycitydinnerfairy, @lotsofsassblog and @theeveryhostess, that fit the “put-together hostess” archetype, to create original content highlighting Rosé White Cheddar as a year round product that can be used not only on charcuterie boards but also offer recipe/appetizer inspiration for their followers.
MEDIA MAILERS
Developed custom mailers to give media and influencers a beautiful and tasty product experience, encouraging them to create their own compelling photos and share on their social channels. 33 of 47 influencers posted the media mailers, a 70% success rate.
Agency: Edelman